5 Ways to Avoid Commoditization in Your Business

5 Ways to Avoid Commoditization in Your Business

A common experience many of my clients are facing today is the fear that they have become commoditized. “Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. The…

The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead
| |

The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead

Let’s take out our crystal ball and delve deep into its center for 2018 top business trends that you can leverage to drive your business success. I always keep an eye out for different perspectives and points of view that can help my clients achieve. I firmly believe that the true scarcity in business today…

What’s the best management advice you’ve ever received?

What’s the best management advice you’ve ever received?

The 2016 Fortune 500 List was published this month. Fortune also surveyed the CEOs of the 500 list, asking them “What’s the best management advice you’ve ever received?” Their answers were succinct and illuminating. They highlighted six categories of insights with simple, yet often difficult to follow words of sage advice. The “be ruthless in…

The Best Companies To Work For
| |

The Best Companies To Work For

Fortune’s annual list for 2016 is here. The major themes that emerge from the winners this year are: fairness (in pay), recognition, and gender equality. Google (Alphabet) is #1. Acuity Insurance, The Boston Consulting Group, Wegmans Food Markets, and Quicken Loans round out the top five. Fortune compared the results from this year’s Great Place…

Five Ways to Avoid Commoditization in Your Business

Five Ways to Avoid Commoditization in Your Business

Decreasing profits and increasing competition characterize commoditization. This is a fact of life in most industries today for many reasons. In the eyes of your buyers, products and services are less and less differentiated. At the same time, we have seen a significant transformation of consumer behavior. They are more informed about the products and…