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The 4Ps Are Out, the 4Es Are In
MARKETING | STRATEGY

The 4Ps Are Out, the 4Es Are In

ByDavid Carter Updated onFebruary 25, 2022

If there has ever been a time for change in marketing, this is it. The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered…

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