The Seven Brand-Building Principles that Separate the Best from the Rest

The Seven Brand-Building Principles that Separate the Best from the Rest

The Question: BRAND, what does this mean to you??  Is branding important today? Many pundits and reports contend that brand loyalty is diminishing. The Reason: We are experiencing a profound transformation in our customers’ behavior today.  They are empowered by the Internet and assured by the enormous choice in every market segment. They are more…