An Often-Neglected Source of Competitive Advantage
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An Often-Neglected Source of Competitive Advantage

The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered into fragments and slices. Product differences can last minutes, not years. The new ecosystem…

Are You Ignoring the Signs of Weak Business Strategy?
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Are You Ignoring the Signs of Weak Business Strategy?

With our economy improving, your customers should be buying more of what you sell. What, they’re not? Then this is an indicator that you may need to update your strategy – and quickly. Two key warning signs of a weak strategy are flat or declining sales and poor gross margins. In other words, your customers…