5 Ways to Avoid Commoditization in Your Business

5 Ways to Avoid Commoditization in Your Business

A common experience many of my clients are facing today is the fear that they have become commoditized. “Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. The…

Five Ways to Avoid Commoditization in Your Business

Five Ways to Avoid Commoditization in Your Business

Decreasing profits and increasing competition characterize commoditization. This is a fact of life in most industries today for many reasons. In the eyes of your buyers, products and services are less and less differentiated. At the same time, we have seen a significant transformation of consumer behavior. They are more informed about the products and…