Can Your Company Embrace the 7-70 Rule?
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Can Your Company Embrace the 7-70 Rule?

Are you upset because margins are slipping impacting your company’s overall profitability? AND, at the same time you want to grow your business more rapidly and more profitably? Yes – margins are one of the most important Key Performance Indicators (KPIs) for your business. And irrespective of your industry’s average profitability, we believe your company…

The Seven Brand-Building Principles that Separate the Best from the Rest

The Seven Brand-Building Principles that Separate the Best from the Rest

The Question: BRAND, what does this mean to you??  Is branding important today? Many pundits and reports contend that brand loyalty is diminishing. The Reason: We are experiencing a profound transformation in our customers’ behavior today.  They are empowered by the Internet and assured by the enormous choice in every market segment. They are more…