Critical Question!
What Do You Start, Stop and Keep?

Our challenges today continue to expand and morph into unexpected and unplanned developments. All our assumptions about customers, sales cycle and most importantly, revenue, are transforming. Is it conceivable that you can continue with the same business model that you have today?

These are HARD questions that we all now consider. How do you prepare for your annual planning sessions?

I have found that a very simple, pragmatic and impactful tool can help you and your leadership team frame planning discussions.  This tool is the Start-Stop-Keep Survey developed by the Gazelles organization.

Each member of your leadership team completes these three straightforward questions individually with specific and actionable answers:

1. What should we Start doing?  Starts are items we should consider doing that we are not doing now. It helps focus on opportunities to improve.

2. What should we Stop doing?  Stops are items that are not working and need to be scrapped in order to save energy and bandwidth for other opportunities.

3. What should we Keep doing?  Keeps are items that are working well and we should continue doing. Consider how Items that are working well can be replicated across your company.

Your answers can be for your whole company or specific to your department or yourself. For even further insight, you can have direct reports do a Start-Stop-Keep, as well. You can then use feedback from your entire team in your own Start-Stop-Keep.

All the best
David