The New Rules of Marketing & PR

The New Rules of Marketing & PR

David Meerman Scott nails fundamental shifts in the buyer-seller relationship. A major growth challenge for companies today continues…

An Often-Neglected Source of Competitive Advantage
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An Often-Neglected Source of Competitive Advantage

The significant transformation of customer behavior continues at full speed today. I have written about this topic in…

Brand Leadership. Be Your Best Podcast.

Brand Leadership. Be Your Best Podcast.

The Question: BRAND, what does this mean to you? We are “social distancing,” talking on screens, using social…