The New Rules of Marketing & PR
David Meerman Scott nails fundamental shifts in the buyer-seller relationship. A major growth challenge for companies today continues…
An Often-Neglected Source of Competitive Advantage
The significant transformation of customer behavior continues at full speed today. I have written about this topic in…
Brand Leadership. Be Your Best Podcast.
The Question: BRAND, what does this mean to you? We are “social distancing,” talking on screens, using social…
Your Price Is Too High!
“ My prospective customer says we were not selected because our price was too high? What do I…
12 Questions You Must Answer About Your Sales Process!
If you surveyed companies today and asked them if they follow an established and formal sales process, what…
What is Sales 2.0? (Or Possibly 3.0?)
I have decided to update/repost my blog on Sales 2.0. Are most businesses engaging with Sales 2.0? The…
The Case of the Disappearing Sales Process!!
A major growth challenge for many companies today is the profound transformation in customer behavior. Today’s buyers are…
The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead
Let’s take out our crystal ball and delve deep into its center for 2018 top business trends that…
The 4Ps Are Out, the 4Es Are In
If there has ever been a time for change in marketing, this is it. The significant transformation of…
It’s NOT over! There’s still time to ignite business this year!
It’s November and the fourth quarter of business for many companies. It’s crunch time for achieving your sales…