Do You Know What Your Customers Are Thinking?
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Do You Know What Your Customers Are Thinking?

What are you measuring to assess how your customers perceive your business? We all are experiencing a significant transformation in our customers’ behavior today, and we want to understand how they view our respective businesses. The Net Promoter Score methodology developed by Fred Reichheld (author of The Ultimate Question) is an effective and powerful way…

Are You Ignoring the Signs of Weak Business Strategy?
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Are You Ignoring the Signs of Weak Business Strategy?

With our economy improving, your customers should be buying more of what you sell. What, they’re not? Then this is an indicator that you may need to update your strategy – and quickly. Two key warning signs of a weak strategy are flat or declining sales and poor gross margins. In other words, your customers…