An Often-Neglected Source of Competitive Advantage
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An Often-Neglected Source of Competitive Advantage

The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered into fragments and slices. Product differences can last minutes, not years. The new ecosystem…

Brand Leadership. Be Your Best Podcast.

Brand Leadership. Be Your Best Podcast.

The Question: BRAND, what does this mean to you? We are “social distancing,” talking on screens, using social media, and gaining new social awareness.  Where do you see Branding as it relates to people like you and me play a role and being a benefit today? Today’s Environment: In addition to COVID-19, we have experienced…

The Case of the Disappearing Sales Process!!
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The Case of the Disappearing Sales Process!!

A major growth challenge for many companies today is the profound transformation in customer behavior. Today’s buyers are enabled by the Internet, empowered by the enormous choice in every market, and possess the ability to compare real-time competitive prices. They have, in essence, taken control of the purchase process. Research from Google and the Corporate…

The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead
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The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead

Let’s take out our crystal ball and delve deep into its center for 2018 top business trends that you can leverage to drive your business success. I always keep an eye out for different perspectives and points of view that can help my clients achieve. I firmly believe that the true scarcity in business today…