An Often-Neglected Source of Competitive Advantage
MARKETING | STRATEGY

An Often-Neglected Source of Competitive Advantage

The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered into fragments and slices. Product differences can last minutes, not years. The new ecosystem…

Brand Leadership. Be Your Best Podcast.
MARKETING

Brand Leadership. Be Your Best Podcast.

The Question: BRAND, what does this mean to you? We are “social distancing,” talking on screens, using social media, and gaining new social awareness.  Where do you see Branding as it relates to people like you and me play a role and being a benefit today? Today’s Environment: In addition to COVID-19, we have experienced…

The Case of the Disappearing Sales Process!!
MARKETING | SALES

The Case of the Disappearing Sales Process!!

A major growth challenge for many companies today is the profound transformation in customer behavior. Today’s buyers are enabled by the Internet, empowered by the enormous choice in every market, and possess the ability to compare real-time competitive prices. They have, in essence, taken control of the purchase process. Research from Google and the Corporate…

The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead
INNOVATION | MARKETING | STRATEGY

The 2018 Crystal Ball: 8 Trends and Predictions for the Year Ahead

Let’s take out our crystal ball and delve deep into its center for 2018 top business trends that you can leverage to drive your business success. I always keep an eye out for different perspectives and points of view that can help my clients achieve. I firmly believe that the true scarcity in business today…

The 4Ps Are Out, the 4Es Are In
MARKETING | STRATEGY

The 4Ps Are Out, the 4Es Are In

If there has ever been a time for change in marketing, this is it. The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront again. “Today’s consumer has seized control. Audiences have shattered…

How to Avoid Pricing Pressure
MARKETING | SALES

How to Avoid Pricing Pressure

“What do I do when my prospective customer says we were not selected because our price was too high?” This is a question many companies grapple with. It’s very common for potential clients to give price as their reason for not engaging with you. So what should you do about it? Ian Altman, a Forbes…