The 5 Most Popular Articles of 2022

Many businesses and leadership teams embraced 2022 with optimism, hoping that we would be gaining control over COVID-19. Of course the pandemic would end soon, right?

Companies took steps toward normalcy, some returning to offices, some forging new paths in hybrid and remote work models. Many workers decided they didn’t want to suffer through long commutes or return to jobs they hated and joined the “Great Resignation.” And ultimately, virus variants and infection surges still impeded many business plans.

Surprisingly, the 5 most-read articles on The Carter Reports are repeats from last year – go figure? These articles still reflect the mood swings of another challenging, complex year – yet still focus on some classic principles of business growth.

The 5 most popular articles of 2022

1. The 4Ps Are Out, the 4Es Are In
The four “P’s” of marketing – Product, Price, Place, Promotion are old news. They’ve been replaced with the four “E’s” – Experience, Exchange, Everyplace, Evangelism. Note: This has been read a lot in the last several years as well.

2. Five Crucial Leadership Metrics
How do we know if we are successful as leaders? What leadership performance metrics can we measure to gauge or compare our success as leaders?

3. Amazon’s 4 Keys to Success
In this interview at the George W. Bush Presidential Center’s Forum on Leadership, Jeff Bezos credits four principles within Amazon’s core values (or company DNA) that have vaulted its success.

4. What X Factor Drives Your Economic Engine?
Your economic engine is measured by one key metric that defines the essence of your business model and is tied to your long-range goal.

5. The Power of Your One-Phrase Strategy
Though I’ve focused my clients for years on the importance of a one-page strategic plan, let me suggest that a precise “one-PHRASE strategy plan” must be your starting point. Here are some examples from companies you will most likely recognize.

Wishing you and your families a great 2023!
David