Amazon's Four Core Values for Success

Big Rocks in First!

This video vividly demonstrates the concept of “Rocks” – the Stephen Covey analogy of doing the most important things first each day and week. Covey was an American educator, author, businessman, and keynote speaker. Two of his most popular books are The Seven Habits of Highly Effective People and First Things First. His mantra was: The key is not to prioritize what’s on your schedule, but to schedule your priorities.

This 5-minute video by The Art of Manliness is one of the best I have seen demonstrating the big rocks principle. I recommend showing it to all new staff you may be on-boarding. Its also a great reminder to us all of the importance of setting a few priorities and working on them first, not last!

Contact me for help getting your big rocks in order. Here’s to a great year where you accomplish first things first!


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