Decision is the spark that ignites action.  Until a decision is made nothing happens. -Wilfred A. Peterson
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the focus: Four decisions driving growth

Grow your business by adopting a definitive set of fundamental habits—the same habits Rockefeller used to dominate both his industry and era.  These important practices, contained in Verne Harnish's Mastering the Rockefeller Habits, are designed for all companies eager to expand.

What is the key to sustained growth?  Decisions!  Your success is the sum total of all the decisions you make.  And there are four decisions in growing your business that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions: People, Strategy, Execution, and Cash.

People decisions are about happiness - getting, keeping and growing good people. Do you have the right people in the right seats?

Strategy decisions drive revenue and growth. These are the decisions that make you real money and help you dominate your industry. Do you have a plan or are you just re-acting?

Execution decisions are about profit and saving time. If you want to reduce the time it takes to manage your growing company, get good at these disciplines. Are you hitting your milestones?

Cash decisions produce the oxygen for your business. You can survive a long time without profit but you cannot survive a day without cash. Are you maximizing your cash conversion cycle?

Even though most growth firms face continual challenges in all four areas, at any one time the challenges in one of these areas overshadows the rest. Therefore, your first decision is to choose which one of the four to focus on next.

ROCKEFELLER HABITS PROGRAM COMPONENTS

• Cash Model—double your operating cash flow in 12 months
• Core Ideology—bring core values and purpose alive to energize your employees
• Brand Promise—articulate a clear, succinct one that differs from your competitors
• X Factor—determine your underlying "10x times advantage" over competitors; find it, exploit it, and win
• Annual and Quarterly Focus—discover the most critical short-term decisions an executive team can make to drive alignment and performance
• Rockefeller Habits Checklist—adopt 10 habits that will reduce the weekly executive time needed for managing the business from 50 hours to under 15
• Meeting Rhythm—establish daily, weekly, monthly, quarterly, and annual meeting rhythms and create the specific agendas that make them effective
• Metrics—drive your business on a daily and weekly basis using three metrics

• Lead the charge on high payoff initiatives.
• Keep everyone in your organization aligned - and accountable.
• Create customer loyalty that makes price irrelevant.
• Fuel growth with smart cash-flow management.
• Know what's working at today's mega-growth businesses.
• Build real market value and serious stakeholder wealth.

David Paul Carter is one of only 40 Certified Gazelles Coaches worldwide.  We combine the best of the Rockefeller Habits thinking with our skills and experience to help you develop plans that work and grow your company, solutions that fit, solutions that solve.

Are you focused on building a better company with sustainable growth and greater value? Contact David Carter today for a complementary consultation session and learn more about The Rockefeller Habits growth system.

rightthinking + rightstrategy + rightactions + rightresults = greater company value